Wednesday, November 11, 2009

A clever title makes all the difference

When writing an article, a clever title can make all the difference. For example, I once wrote an article titled, "The Sad State of Science Education" and submitted it to a few magazines. One magazine editor realized that this title wasn't very catchy, so he changed it to "Science: The Forgotten Subject." Now that was clever.

Consider the following article as well: "When Is A Software Engineer Not A Software Engineer?" That's a great example of how to drive a point home using clever wordplay. It also gets the reader's attention.

Someone once told me about an article titled "Anorexia Wrecks Ya." I would have loved to read that one.

Very clever indeed.