SolidWorks and Leonardo da Vinci

Here is a message that I once sent to SolidWorks. This was in response to their "Da Vinci campaign."

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I was very impressed with your flash presentation of Leonardo da Vinci's work. However, I was disappointed to find that your scriptwriters repeatedly referred to him as "Da Vinci."

As any Renaissance art historian can tell you, his proper name was "Leonardo." "Da Vinci" was not a surname; rather, it was merely a suffix that meant "from Vinci." Calling him "Da Vinci" would be like referring to a certain Catholic saint as "Of Assisi."

Moreover, people were customarily denoted by their first names -- in part because the adoption of surnames was not yet a universal practice. This is why Dante Alighieri is commonly known as "Dante," and why Michelangelo Buonarroti is best known simply as "Michelangelo."

Given your tremendously impressive demo (and it was indeed impressive!), I was surprised and disappointed that nobody involved in this ad campaign caught that error.