Tuesday, March 11, 2008

A Wendy's slogan

Saw this on a paper bag from Wendy's Old Fashioned Hamburgers:

"For Wendy's, square isn't so much a shape as a promise to not cut corners."

Clever! Witty! Now that's a clever marketing slogan. (Of course, if you're not familiar with their hamburgers, this slogan won't make any sense.)