Important ad messages!!!

I remember using the newsgroups on a local freenet way back before the Web was available. Every now and then, you'd get some wonk posting a message with a subject line that said, "Important news! Please read!" I'd open the message up, only to find that they were just shilling some sort of product -- commemorative artwork or whatnot.

These messages got to be very irritating, especially when one only had a slow network connection. I actually wrote to one guy and said, "You call that an important announcement? I call it false advertising." Yeah, I was being kinda snippy, and I could have phrased things more tactfully. I guess I was bristling at the implicit manipulation involved in urging people to read an "important" announcement about some trivial matter.

As the years went on, I discovered that many other vendors use the same tactic. We all get envelopes in the mail that are marked "Important!" , right? As far as I'm concerned, if you're going to insist that something is important, it had better be true. Or better yet, tell me what it's about, dangit!