Ten Things To Do Before Writing Marketing Copy

The following list is from the book, Writing Copy for Dummies by Jonathan Kranz. He calls these "Ten Things You Should Always Do Before Writing" (by which he means copywriting).

• Creating the Team
  
• Clarifying the Purpose
  
• Setting the Benchmarks
  
• Gathering the Facts
  
• Resolving the Format
  
• Establishing the Copy Points
  
• Turning Features into Benefits
  
• Profiling the Customer
  
• Identifying the Marketing Challenges
  
• Setting the Tone