Ten Common Copyrighting Problems

Here is another list from that book I mentioned earlier, Copy Writing For Dummies. The author's wording is a bit awkward, though. In some of these item titles, he describes the problem. In others though, he hints at a solution. The full cures for these problems are described in the book.

• Establishing focus when your message is diffuse
  
• Getting specific when your writing is vague
  
• Getting real when your copy is jargon-filled
  
• Speaking the customer's language when the tone is wrong
  
• Talking about the customer when your copy is self-flattering
  
• Using active words to fight the "flat"
  
• Being bold when your pitch is too soft
  
• Trimming text when your copy is wordy
  
• Making an offer when your conclusion is wilting
  
• Going back to the source when you have writer's block